Privacy Policy

Policy version: This policy was last updated on 6th January 2026

www.the-south-wing.com (our website) is provided by The Detail By Laura Sawyer Limited (‘we’, ‘our’ or ‘us’). We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR). 

This version of our privacy policy is primarily written for adults, including parents and guardians of child users. 

This privacy policy is divided into the following sections:

  • What this policy applies to

  • Personal data we collect about you

  • How your personal data is collected

  • How and why we use your personal data

  • Marketing

  • Who we share your personal data with

  • How long your personal data will be kept

  • Transferring your personal data out of the UK

  • Cookies 

  • Your rights

  • Keeping your personal data secure

  • How to complain

  • Changes to this privacy policy

  • How to contact us

What this policy applies to

This privacy policy relates to your use of our website only.

Personal data we collect about you

The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you:

  • your name, address and contact information, including email address and telephone number

  • your billing information, transaction and payment card or other payment method information

  • bank account and payment details

  • details submitted via our enquiry form or provided by email, including the subject of your enquiry, project date and project type

  • details provided by email, including participant details, preferences, and any other information provided to facilitate event design

  • dietary requirements

  • details of any information, feedback or other matters you give to us by phone, email, post or via social media

  • your activities on, and use of, our website

  • information about the services we provide to you

  • your contact history

  • information about how you use our website and technology systems

Sometimes you can choose if you want to give us your personal data and let us use it. Where that is the case we will tell you and give you the choice before you give the personal data to us. We will also tell you whether declining to share that personal data will have any effect on your use of our website or any services on it.

We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.

How your personal data is collected

We collect personal data from you: 

  • directly, when you enter or send us information, such as when you register with us, contact us (including via email), send us feedback, purchase services via our website, submit material to our website, and 

  • indirectly, such as your browsing activity while on our website; we will usually collect information indirectly using the technologies explained in the section on ‘Cookies’ below

How and why we use your personal data

Under data protection law, we can only use your personal data if we have a proper reason, eg:

  • where you have given consent

  • to comply with our legal and regulatory obligations

  • for the performance of a contract with you or to take steps at your request before entering into a contract, or

  • for our legitimate interests or those of a third party

A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own.

The table below explains what we use your personal data for and why.

What we use your personal data for

Creating and managing your account with us

Providing services to you

Enforcing legal rights or defend or undertake legal proceedings

Customising our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website

Customising our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website

Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive or to check our website is working as intended

Communications with you not related to marketing, including about changes to our terms or policies or changes to the services or other important notices

Protecting the security of systems and data used to provide the services

Protecting the security of systems and data used to provide the services

Updating and enhancing customer records

Updating and enhancing customer records

Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g. to record and demonstrate evidence of your consents where relevant

Marketing our services to existing and former customers

Our reasons

To perform our contract with you or to take steps at your request before entering into a contract

To perform our contract with you or to take steps at your request before entering into a contract

Depending on the circumstances:

—to comply with our legal and regulatory obligations

—in other cases, for our legitimate interests, ie to protect our business, interests and rights

Depending on the circumstances:

—your consent as gathered by the separate cookies tool on our website—see ‘Cookies’ below

—where we are not required to obtain your consent and do not do so, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you

If you have provided such a consent you may withdraw it at any time (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)

Depending on the circumstances:

— your consent as gathered by the separate cookies tool on our website, see ‘Cookies’ below

— where we are not required to obtain your consent and do not do so, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you

If you have provided such a consent you may withdraw it at any time (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)

Depending on the circumstances:

— your consent as gathered by the separate cookies tool on our website—see ‘Cookies’ below

— where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you 

If you have provided such a consent, you may withdraw it at any time (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)

Depending on the circumstances:

— to comply with our legal and regulatory obligations

— in other cases, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you

To comply with our legal and regulatory obligations

We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, i.e. to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us

For our legitimate interests, i.e. to be as efficient as we can so we can deliver the best service to you

Depending on the circumstances:

— to perform our contract with you or to take steps at your request before entering into a contract

— to comply with our legal and regulatory obligations

— where neither of the above apply, for our legitimate interests, e.g. making sure that we can keep in touch with our customers about existing services

Depending on the circumstances:

—to perform our contract with you or to take steps at your request before entering into a contract

—to comply with our legal and regulatory obligations

—where neither of the above apply, for our legitimate interests, e.g. making sure that we can keep in touch with our customers about existing services

To comply with our legal and regulatory obligations

For our legitimate interests, i.e. to promote our business to existing and former customers

See ‘Marketing’ below for further information

Marketing

We will use your personal data to send you updates (e.g. by email, text message, telephone or post) about our services.

We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly.

You have the right to opt out of receiving marketing communications at any time by:

  • contacting us

  • using the ‘unsubscribe’ link in emails 

We may ask you to confirm or update your marketing preferences if you ask us to provide further services in the future, or if there are changes in the law, regulation, or the structure of our business.

We will always treat your personal data with the utmost respect and never sell it to other organisations for marketing purposes.

For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.

Who we share your personal data with

We routinely share personal data with:

  • third parties we use to help deliver our services to you

  • other third parties we use to help us run our business, e.g. marketing agencies, bookkeepers, website hosts and website analytics providers

  • our bank

We only allow those organisations to handle your personal data if we are satisfied, they take appropriate measures to protect your personal data. 

We also occasionally share personal data with:

  • our external auditors, e.g. in relation to the audit of our accounts, in which case the recipient of the information will be bound by confidentiality obligations

  • our professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations

  • law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations

Who we share your personal data with—further information

If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).

How long your personal data will be kept

We will not keep your personal data for longer than we need it for the purpose for which it is used and different retention periods apply for different types of personal data. 

Following the end of the relevant retention period, we will delete or anonymise your personal data.

Transferring your personal data out of the UK

Countries outside the UK have differing data protection laws, some of which may provide lower levels of protection of privacy.

It is sometimes necessary for us to transfer your personal data to countries outside the UK. In those cases we will comply with applicable UK laws designed to ensure the privacy of your personal data.

Under data protection laws, we can only transfer your personal data to a country outside the UK where:

  • the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of UK GDPR. A list of countries the UK currently has adequacy regulations in relation to is available here. 

  • there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you, or

  • a specific exception applies under relevant data protection law

Where we transfer your personal data outside the UK we do so on the basis of an adequacy regulation or (where this is not available) legally-approved standard data protection clauses recognised or issued further to Article 46(2) of UK GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this policy.

Any changes to the destinations to which we send personal data or in the transfer mechanisms we rely on to transfer personal data internationally will be notified to you in accordance with the section on ‘Changes to this privacy policy’ below.

Transferring your personal data out of the UK—further information

If you would like further information about data transferred outside the UK, please contact us (see ‘How to contact us’ below).

Cookies 

Like any other website, we use "cookies". These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimise the users' experience by customising our web page content based on visitors' browser type and/or other information.

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on our website, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalise the advertising content that you see on websites that you visit.

Note that we have no access to or control over these cookies that are used by third-party advertisers.

Your rights

You generally have the following rights, which you can usually exercise free of charge:

Access to a copy of your personal data

The right to be provided with a copy of your personal data

Correction (also known as rectification)

The right to require us to correct any mistakes in your personal data

Erasure (also known as the right to be forgotten)

The right to require us to delete your personal data — in certain situations

Restriction of use

The right to require us to restrict use of your personal data in certain circumstances, eg if you contest the accuracy of the data

Data portability

The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations

To object to use

The right to object:

— at any time to your personal data being used for direct marketing (including profiling)

— in certain other situations to our continued use of your personal data, eg where we use your personal data for our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims

Not to be subject to decisions without human involvement

The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

We do not make any such decisions based on data collected by our website

The right to withdraw consents

If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time

You may withdraw consents by contacting us

Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn

For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under UK GDPR. 

If you would like to exercise any of those rights, please email, call or write to us—see below: ‘How to contact us’. When contacting us please:

  • provide enough information to identify yourself and any additional identity information we may reasonably request from you, and

  • let us know which right(s) you want to exercise and the information to which your request relates

Keeping your personal data secure

We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine need to access it. 

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your personal data and other information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

How to complain

Please contact us if you have any queries or concerns about our use of your personal data (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.

You also have the right to lodge a complaint with the Information Commissioner. They may be contacted using the details at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113.

Changes to this privacy policy

We may change this privacy policy from time to time—when we make significant changes we will take steps to inform you, for example by including a prominent link to a description of those changes on our website for a reasonable period or by other means, such as email.

How to contact us

You can contact us by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.

Our contact details are shown below:

  • Address: The Detail By Laura Sawyer Limited, 16 Aberdeen Road, Croydon, England, CR0 1EQ

  • Email: hello@the-detail.co.uk

  • Telephone: +44(0)7884054159